Builder since 2002.
I've been making things on the internet since before most social platforms existed. Here's the short version of a long story.
The origin story
2002. Finland. I'm in school, building my first website for a mobile phone reseller using Dreamweaver.
✨ Seeing it go live was magic. Still is.
I studied Business Information Technology. Had PHP courses. Database courses. But I wasn't a coder. I was more interested in the whole thing. The concept. The business. How it all fits together.
So I learned to glue parts together. Drupal. WordPress. Hired freelancers for the pieces I couldn't do. Figured out the rest.
2010: Started a company bringing offshore dev teams to Finnish SMBs. Project manager between clients and developers. Still didn't code.
Then I got curious about building my own things.
The builds
Vandall.com
Co-Founder & COO. Crystallized the concept, ran daily operations, led investor meetings. Helped team secure funding to build MVP.
Booky.fi
Marketing & eCom Director. Improved online sales for Finland's leading bookstore. Result: six figures added to annual revenue from improved conversions.
Canon
Solution Business Manager. Developed enterprise content management solutions. Led complex 7-figure sales and solution proposals.
BearingPoint
Management Consultant. Business process development, shared services, financial reporting, SAP, BI. Helped large clients improve operations on complex projects.
Warrior Coffee
Founder. Built D2C & B2B coffee brand from zero to €1M annual revenue. Landed retailers like SOK and clients like Epic Games. Created instant butter coffee, sold in 15+ countries.
Joogit.fi
Co-Founder & Chief Growth Officer. Designed product, UX, and business model. Built full subscription platform on WooCommerce. Led go-to-market, SEO, paid campaigns. Scaled to €100K revenue in under 6 months, profitably.
SCA Finland
Board Member. Advanced specialty coffee industry standards through education and events in Finland.
Giosg.com
VP Sales & Marketing. Built GTM for early-stage SaaS. Secured foundational contracts with major telecom operators. Company now 60+ employees.
Tekai
Senior Growth & Sales Executive. Redesigned CRM and sales process in Pipedrive. Ran 50+ sales meetings with CTOs and product leads to test current offering. Qualified double-digit pipeline for 2026. Built digital outreach playbooks and SDR partnership framework. Part of Reaktor Ecosystem.
And now: Building products for clients who want to ship and stay relevant.
Here's the thing.
I'm what some call a "vibe-builder."
I understand how code works. I know the technologies. I just never wrote it professionally until AI tools changed everything. Hah, I still don't write code.
⚡ And here's the thing: that's an advantage.
I've spent 20 years understanding business realities as a specialist and entrepreneur. Figuring out marketing that actually works. Developing products & services people actually buy. Tailoring processes to meet the business needs. Filling the gap between "good idea" and "thing that makes money."
Now with the help of AI I can build also much of the technical part which required coding background earlier. And I build stuff in weeks, not months.
Traditional development structures don't have much life left. The most useful programming language now is already English + good communication + generalist understanding.
Vibe-builders will win. They're the 0.1% who go beyond mockups to actual products with actual users.
Why me instead of the alternatives.
Why not an agency?
Agencies have layers. Account managers who don't build. Strategists who don't ship. Designers who hand off to developers who hand off to QA who hand off to...
You pay for the layers. You wait for the layers. You repeat yourself to every layer.
I don't have layers. I have taste & skills. When you work with me, we start working. Not presenting. Not thinking about working.
Why not hire someone?
Good luck.
The person who understands AI tools AND business strategy AND can ship a product AND knows how to make it sell... that person doesn't want to be your employee (unless you're sending satellites to the orbit). They're building their own thing.
Or they're me. And I'm available for projects. First come, first served.
You get founder-level thinking without founder-level equity (that's an actual option too, talk to me). The work gets done, then we continue or I leave. Clean.